Handshake employer product updates—March 28, 2025

XML job feed [Beta launch: February 2025]

We’re excited to kick off the XML job feed beta. This new feature will automate the process of posting jobs to Handshake, ensure that when there are changes to job listings—such as role descriptions, requirements, or application deadlines—they are instantly reflected to candidates, and provide job seekers with up-to-date, relevant opportunities.

Improvements to event and fair reminder emails for employers [Launched: March 7, 2025]

To ensure employers are set up for success, we made updates to our automated event and fair reminder emails to include the most relevant resources and help articles.

Employer search and Brand Page visibility [Launched: March 13, 2025]

Employers now have the ability to search for and view Brand Pages in Handshake. This update allows employer users to review their own Brand Page, as well as search for the Brand Pages of their peers and competitors from the candidate perspective.

Ability to personalize automated event emails to students [Launched: March 17, 2025]

Employers with the Events module now have the ability to personalize the automated event registration email sent out from Handshake.

Improved student event alerts [Launched: March 18, 2025]

We’ve improved how we recommend events to students by incorporating signals like student majors, past employer interactions, industry interests, and event history. The updates to our recommendations algorithm had a huge positive impact on metrics like event registrations, event check-ins, unique registrants, and more.

Audience exclusions visibility [Launched: March 26, 2025]

Employers can now see audience exclusions they set for a campaign in the campaign dashboard. Hover over the “i” next to “Audience” to see the exclusions selected.