Handshake employer product updates—May 28, 2025

Update to audience size estimates in job campaign creation [Launched: April 7, 2025]

To give employers a more accurate expectation of their campaign’s impact, we’re now providing a range instead of a static number for estimated recipients.

Auto-populate employer user profiles [Launched: April 25, 2025]

This update auto-populated / backfilled the work experience field on employer profiles. Completing profiles has become increasingly important, as completed profiles make employer users more discoverable to students.

Employer user posts included on Brand Page [Launched: May 7, 2025]

The posts tab on the employer Brand Page has been updated to include content posted from individual users in addition to the content posted by the main employer brand. Employers with Talent Engagement Suite can now choose to pin either employer brand content or individual user content to their Brand Page and Subpages.

XML job feeds [Launched: May 28, 2025]

XML job feeds are officially live—bringing automated job posting to Handshake. Talent Engagement Suite customers can now save time and reduce manual work and automatically upload job postings to Handshake. This capability saves recruiting teams time spent on manual workflows and ensures job seekers see the most accurate, up-to-date opportunities.