Handshake employer product updates—August 29, 2025

AI-assisted direct messaging
Handshake's AI-assisted direct messaging generates personalized messages using candidate profiles, resumes, and job details to reduce time and effort of 1:1 manual candidate outreach. This can be used in the pre-apply (via Matches) and post-apply process (via Applicant management). Learn more here: AI-Assisted Direct Messaging

Job form update to school year and degree type fields
The job form now features distinct fields for school year and degree type. This enhancement provides employers with more accurate filtering capabilities, which is particularly beneficial for connecting with candidates pursuing degrees other than a bachelor's or those with multiple educational entries on their Handshake profile.

Promote jobs in events
All employers on Handshake can now attach specific jobs to their events, allowing them to drive more meaningful conversations and increase applications from the students they meet.Employers using Handshake can now link specific jobs to their events. This feature aims to facilitate more relevant discussions and boost job applications from students attending these events.

Improving job discoverability at career fairs
This student-facing update benefits employers by introducing a job board for each career fair. While employers could always add jobs to their career fair registrations, this new feature provides an additional avenue for students to discover participating employers and their open roles.

Brand and events connection
Now, it's even simpler for students to discover new employers at events and career fairs. They can follow their favorite brands directly from the registration page to stay informed.