Handshake employer product updates—April 25, 2025

Additional demographics added to Brand Page Analytics Report [Launched: April 1, 2025]

TES customers with a Professional or Advanced Brand Page now have additional data points included in their monthly Brand Page Analytics Report. Gain visibility into the self-identified gender and ethnicity of your Brand Page viewers and followers.

Improved audience insights [Launched: April 14, 2025]

We’ve updated audience size estimates for all employers. When building a job campaign, audience estimates now exclude inactive students to better reflect the number of likely recipients—helping you set clearer expectations when building campaigns.